Making Driving Safer with Augmented realitybroad
Rocksolid AR · Horizon Europe grant · 2024-06-01–2025-12-31
EC contribution
Total cost
Beneficiaries
About the data
Source: CORDIS (official EU open data), Horizon Europe. Framework HORIZON · call HORIZON-EIC-2023-ACCELERATOR-01 · scheme HORIZON-EIC-ACC-BF · topic HORIZON-EIC-2023-ACCELERATOROPEN-01. CORDIS record →
Objective
Basemark is a company with a mission to improve driving safety and enjoyment through Augmented Reality (AR), focusing on the automotive AR market. Basemark aims to help automotive OEMs transition from traditional manufacturing to software-centric operations by providing software development tools. Basemark’s flagship product, Rocksolid AR Studio, simplifies AR development, testing, and deployment for both premium and non-premium vehicle models.In the automotive industry, there is a growing demand for advanced Human-Machine Interfaces (HMIs) utilizing AR technology, but there is a lack of tailored AR development tools. Basemark aims to address this gap, with a potential €6.6 billion Total Addressable Market (TAM).
Beneficiaries (2)
| Organisation | Country | Role | EC contribution | SME |
|---|---|---|---|---|
| BASEMARK OY | FI | coordinator | €2,499,999 | Yes |
| BASEMARK GMBH | DE | thirdParty | €0 | Yes |
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